Martina - Stylist
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Intentionally choose to treat everything as if it were a custom project
Twenty years. Our products open new frontiers, break the mold of interior design, and my job is to create both an internal and external platform for this revolution.
It is a company that never stops renewing itself but, at the same time, is not afraid of what makes it unique. We are a big family. Working with people who carry out their work with passion every day means never stopping learning and growing. It is the beating heart of our business.
Design products that can stand out and tell their story through colors and materials. I never get tired of learning and understanding why a certain mix of yarns works better than another. We have the possibility to choose all the color combinations we want: how could I not be obsessed by the immense potential this entails?
Products are not made alone and, to make them special, it is essential that everyone who deals with them understands the limits we have to deal with as a company and as a family. This book is another way to demonstrate to our team the effort and commitment we all put into defining our identity.
By getting busy without ever getting distracted and having confidence in your own work and that of your colleagues.
To find out where we can go, how far we can push our creative limits, we must experiment. And experimenting means opening yourself up to new things.
What is new? It’s an idea. It is the foundation of what we care about and what we desire with all our strength. It is design that advances, but which in some way we seem to already know.
Novelty means research and patience. It means reinterpreting something we already had in different ways, finding sources of inspiration everywhere and making them our own.