{"id":52416,"date":"2025-07-30T00:22:49","date_gmt":"2025-07-29T22:22:49","guid":{"rendered":"https:\/\/arketipo.com\/la-perfezione-e-noiosa\/"},"modified":"2025-08-07T16:42:11","modified_gmt":"2025-08-07T14:42:11","slug":"perfection-is-boring","status":"publish","type":"page","link":"https:\/\/arketipo.com\/en\/perfection-is-boring\/","title":{"rendered":"Perfection is boring"},"content":{"rendered":"\t\t
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Lorenzo Cattelan - CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arketipo is something special. We have expended all our strength day after day to become what we are today. Our relentless pursuit of perfection is reflected in what we do, in our passion, in our identity. This is what has helped us create a collection of sophisticated, high-quality furniture strictly made in Italy. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is your role and how long have you been collaborating with Arketipo? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor the past ten years I have been responsible for product development, from sketches to the choice of materials, potential developments, and the combination of all these elements to achieve a final result worthy of representing Arketipo. Thinking about how we can improve and stimulating the team to think about new challenges is the basis of my role. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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What do you think Arketipo is? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Ours is a company that plays with emotional ties. We could call ourselves the classic tailor under the house, but with an extra quid. We need to instill such curiosity in customers that they will come in and be amazed by what they see and find from us. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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What is the obsession that inspires your work? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Details. Sometimes the absence of details is itself a detail; there are no absolute imperatives. A detail is something that is felt, seen, breathed, experienced. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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By what do you recognize an excellent product? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBehind a “perfect” product are so many components. There are the material ones, such as an original design or fine materials, which give meaning to our universe and space, in the most literal sense of the term. And then there are the intangible ones, for example, comfort and mode, which occupy an equally decisive place in the final result. The mix of colors, lights, shadows, reflections and emotional connections with the product can also make a difference. The co-presence of these elements is a sign that we have succeeded in creating a piece of furniture of excellence and have accomplished our task. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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How is perfection achieved? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPerfection is boring. What should excite us is the quest, not the goal, otherwise we will never be able to look at the product with different eyes, from another point of view. After all, perfection does not exist in the real world; it is already so much to be able to come close. The traces of a truly handcrafted creative process tell a story a thousand times more interesting than any finished product. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"lorenzo2\"<\/figure><\/div>
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Lorenzo Cattelan – CEO “Arketipo is something special. We have expended all our strength day after day to become what we are today. Our relentless pursuit of perfection is reflected in what we do, in our passion, in our identity. This is what has helped us create a collection of sophisticated, high-quality furniture strictly made […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-52416","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/52416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/comments?post=52416"}],"version-history":[{"count":2,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/52416\/revisions"}],"predecessor-version":[{"id":52421,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/52416\/revisions\/52421"}],"wp:attachment":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/media?parent=52416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}