{"id":65926,"date":"2025-07-27T22:03:15","date_gmt":"2025-07-27T20:03:15","guid":{"rendered":"https:\/\/arketipo.com\/our-story\/"},"modified":"2026-09-29T09:53:11","modified_gmt":"2026-09-29T07:53:11","slug":"our-story","status":"publish","type":"page","link":"https:\/\/arketipo.com\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"65926\" class=\"elementor elementor-65926 elementor-15468\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a82d8 e-flex e-con-boxed e-con e-parent\" data-id=\"f3a82d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9da4c elementor-widget elementor-widget-heading\" data-id=\"8e9da4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248330b elementor-widget elementor-widget-text-editor\" data-id=\"248330b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is something unique about our DNA. Obsession with a culture that champions quality and puts experience before objects, design before furniture. <\/p><p><em><strong>It is our compulsive disorder of perfection.<\/strong><\/em><\/p><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>To some this may sound like a trivial metaphor, or hyperbole to define a state of mind. In realt\u00e0 le figure retoriche non c\u2019entrano. <em>Noi siamo profondamente convinti che la perfezione sia \u201cun percorso, non una destinazione\u201d.<\/em> Un percorso che tracciamo giorno dopo giorno non solo creando prodotti di qualit\u00e0, ma anche cercando di <strong>comprendere il passato e guardare lucidamente al futuro<\/strong>. Ogni oggetto, ogni design, ogni fase della nostra produzione \u00e8 frutto di una costante ricerca della perfezione.   <em>We take nothing for granted.<\/em><\/p><p>The beauty of the world around us is our muse. Take Luciano, our master dyer, for instance: when seeking inspiration for material colors, he loses himself in the pages of a massive volume dedicated to tree bark. \u201cI use chemicals for dyeing, but the perfect color combinations are found only in nature.\u201d This applies to all materials: our philosophy is to intervene as little as possible, so we can understand how they behave and what they can teach us.   <\/p><p>But what exactly does a company with a perfectionist obsession strive for? Simple: sustainability. Arketipo carefully considers the sourcing of materials and identifies with designers who strive not only to enhance their products, but also to make them immortal in every way. As Giuseppe Vigan\u00f2 states, &#8221;   <em>Our heritage and culture guide us toward a new era. Our unique voice stems from this harmony between the old and the new. <\/em><\/p><p>Entrusting every single element of materials and design to the skilled hands of our artisans is the only way to square the circle and\u2014if only for a moment\u2014appease that compulsive drive for perfection. For ours is a culture of artisans: people who understand what it means to care for something beautiful and excellent\u2014and then bring it to life, exactly *comme il faut*. <\/p><p>Every Arketipo product is a journey. A dive into history and culture, an open gaze toward the future that does not shy away from challenges but faces them with the courage to do things differently\u2014to do them better!<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe6ac7 elementor-widget elementor-widget-video\" data-id=\"bfe6ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=E4srI5tMEkI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our story There is something unique about our DNA. Obsession with a culture that champions quality and puts experience before objects, design before furniture. It is our compulsive disorder of perfection. To some this may sound like a trivial metaphor, or hyperbole to define a state of mind. In realt\u00e0 le figure retoriche non c\u2019entrano. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-65926","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/65926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/comments?post=65926"}],"version-history":[{"count":1,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/65926\/revisions"}],"predecessor-version":[{"id":65927,"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/pages\/65926\/revisions\/65927"}],"wp:attachment":[{"href":"https:\/\/arketipo.com\/en\/wp-json\/wp\/v2\/media?parent=65926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}