Florence’s favorite son had grasped the importance of the soul—that intangible entity that binds the physical and the spiritual, or, in our case, all the products born of Arketipo’s ingenuity. The soul is the starting point of creation. It is the primal vision that defines how we interpret and work with materials, styles, and levels of comfort. Our meaningful journey begins with structure. Structure is everything. Structure brings order; it gives substance to the soul.